Impact, Smart Strategies & Pragmatic Solutions
“Strategy Into Action”
Aboab & Co. is a strategic advisory firm with a core competency in developing pragmatic communication plans and strategies. We are entrusted by the public and private sectors alike for our unique combination of international expertise and local proficiency.
Our approach enables us to customize solutions, stimulate transformation and ultimately create positive impact.
“Locally Relevant Messaging”
We aim to capture the relevant local insights needed to produce locally relevant content. This is done by ensuring we have a good understanding of what is happening on-the-ground, then dedicating the necessary time, tools and resources. We believe the right combination of this mix allows us to incorporate the “local gold” into the content and materials, while protecting the brand message.
Who are we?
Established in 2010, Aboab & Co. is a Saudi-born strategic advisory which aims to answer to a growing need of delivering locally relevant, pragmatic strategies built to be immediately actionable. Over the years, we have continuously improved on our operations model to ensure we are able to deliver value into an ever-changing region. To date, we have proudly served and executed projects for the public, private and third sectors, respectively. Our range of advisory services extends to cover six key disciplines, and sometimes even beyond that, from research to development, communications to implementation and ultimately the assessment of impact. Each vertical is built to operate as a standalone product or as part of a larger initiative.
Our services
Research & Insight
•Research strategy
•Partner qualification
•Quality control
•Insight generation
Behavior Change
•Context Analysis
•Behavioural Intervention Design
•Experiment Design
•Scale Up Plan
Marketing & Communication
• Brand development
• Positioning
•Digital Marketing & communication strategy
•Activity plan
Policy & Program Development
•Program design
•Purpose built intervention & programs
•Digital solutions
Implementation Oversight
•Implementation plan
•Partner qualification
•Implementation management
•Quality control
Impact Assessment
•Theory of change / Goal setting
•KPIs/KPTs
•Baseline measurement
Our Approach
Enterprising
There’s no hiding place for solutions. We don’t rest till we find them.
Methodical
We value the experience of those before us. Best practices and established systems matter.
Iterative
We seek continuous improvement. We look to understand, develop and Improve.
Strategic
We are in it for the long haul. We build pragmatic solutions that stand. If they don’t, we’ve failed.
Agile
We are responsive. Quick on the throttle, quick on the brakes.
Our Process
Planning
Discovery
Diagnosis
Development
Implementation
Impact Assessment
trusted by
We think out of the box
In addition to being strategic, we can also think creatively!
Here are a few samples of the creative work that we’ve been involved in recently. We are proud to have overseen the execution and delivery of creative projects including motion graphics, animation and short promo videos for entities such as the Ministry of Health (MOH), Ministry of Economy and Planning (MEP), National Center for Waste Management (MWAN), just to name a few!
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